Red Cross launches Digital Operations Center

The American Red Cross recently launched a new Digital Operations Center, a social media-based operation devoted to humanitarian relief. The Red Cross also announced a Digital Volunteer program to help respond to questions from and provide information to the public during disasters.

The center, based in Washington D.C., will help expand the Red Cross’s ability to engage with the public during emergencies. Specifically, the Digital Operations Center will help the Red Cross: Source additional information from affected areas during emergencies to better serve those who need help; spot trends and better anticipate the public’s needs; and connect people with the resources they need, like food, water, shelter or even emotional support.

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